Branding 101 – Business to Business Branding Techniques and Principles

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Branding is of enormous value in marketing. Businesses which own large consumer brands are worth billions of dollars, not simply due to their plant and machines, their intellectual property, or even the abilities of the workforce and direction but due to the value of the brands. When we consider branding it's generally consumer brands which are the very first to come to mind, however, there's not any explanation as to why business-to-business entrepreneurs can't use the very same principles to power their businesses. Why bother? Because clients are ready to pay a top price to get a branded product when compared with a standard person or a commodity. (more…)
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